Re-branding project for a growing retail business in the car accessories industry. The brief involved progression and evolution from the previous logo in order to retain some equity and familiarity, and express this in a fresh and modern way. The feature of the logo is the ‘+’ which was key to the growth of the business as it expanded into new markets – the new logo needed to communicate this effectively. The icon design involved customised illustration of the car and accessories, and the typography was curated to suit.