Why branding is important for your school (and even more important right now)

Anthony McCausland Brand Strategy

This article is a little longer than planned as I’ve added a section to highlight why branding is so important amongst the current COVID-19 pandemic. I’d encourage you to read the full article of course, but if you want to skip down to the ‘Why branding is even more important right now’ section, go for it. A school shouldn’t really …

Pixels, Process & Design Siblings

Anthony McCausland Design

Design plays a bigger role in your life than you may think. The output of design is usually pixels. Pixels are what everyone consumes for seemingly endless hours each day as we work, play, watch, scroll, read, write, shop, eat… and so on. Our everyday life has so many interactions with, dependancies on and sadly addictions to, things that involve …

A Process to the Pixels [Digital]

Anthony McCausland Design

Much of my time these days is spent managing and implementing digital projects. These projects generally result in producing pixels – and these pixels are ultimately what people see. So it’s no surprise that most people think design is all about the pretty pixels. But, design runs much deeper… Any digital project has lots of moving parts, many pieces to …