brandbites Archives - Elevate Creative

Why the best brands don’t change (much)

September 20, 2021 by Anthony McCausland

Have you noticed that the best brands rarely change? Many big brands that we know and love today were around before we were born. We interacted with them as kids, they become ingrained in our lives as adults and we still engage with and love these ubiquitous brands. You may think that people would get … Read more

Monitoring your school brand for better publicity

August 25, 2021August 24, 2021 by Anthony McCausland

Do you monitor engagement and brand activity for your school? You might have an informal strategy to check social media on a semi-regular basis, but what happens when you wake up in the morning and a ‘publicity situation’ has evolved overnight without your knowledge? There’s also not much worse than hearing news via a parent … Read more