Why branding is important for your school (and even more important right now)

Anthony McCausland Brand Strategy

This article is a little longer than planned as I’ve added a section to highlight why branding is so important amongst the current COVID-19 pandemic. I’d encourage you to read the full article of course, but if you want to skip down to the ‘Why branding is even more important right now’ section, go for it. A school shouldn’t really …