Anthony McCausland 
If I said this article is all about branding, you would probably have a decent idea of what it might be about. So yes, it’s about branding. But, I actually want to dig into this and perhaps challenge your thinking on what branding actually is, what it isn’t, and ultimately encourage you to step back … Read more
Design plays a bigger role in your life than you may think. The output of design is usually pixels. Pixels are what everyone consumes for seemingly endless hours each day as we work, play, watch, scroll, read, write, shop, eat… and so on. Our everyday life has so many interactions with, dependancies on, and sadly … Read more
A great logo feels like home. You almost don’t notice it, because it feels right, comfortable, natural, and you genuinely identify with it. On the other hand a bad logo stands out like a sore thumb… you notice it, but not for the right reasons. What’s the difference? What makes a good logo great, or … Read more
Much of my time these days is spent managing and implementing digital projects. These projects generally result in producing pixels — and these pixels are ultimately what people see. So it’s no surprise that most people think design is all about the pretty pixels. But, design runs much deeper… Any digital project has lots of … Read more
Elevate was engaged by renowned christian book publisher, Matthias Media, to help migrate from an outdated ecommerce platform to a new Shopify store. This project involved a full design process from planning and discovery workshops through to IA planning, UX strategy, wireframes and design prototyping. Elevate also assisted with the development, implementation and UAT to … Read more
A re-branding project for a small not-for-profit, church based organisation – Fathers Care. This project involved taking the stakeholders on a journey through the entire branding process to extract and discover the desires for this new design. A real evolution from a very old logo to a new and modern look. Through various iterations and … Read more
Branding and logo design for newly established Sydney Finance Broker. I took the client through a tailored branding and design process to research, discover and elaborate on his requirements and ideas. Through multiple design iterations, the final design consisted of a customised icon which reflected the brand position and voice, and a modern font modified … Read more
Full UI design project from wireframe through to design prototypes for Phillp Island Ride Days website refresh project. Working closely with Heartburst digital agency, this project involved use of Sketch for all design, plus full prototypes through Sketch cloud. Client was very happy with the end result and implemented to spec. “I’m really happy with … Read more
Re-branding project for a growing retail business in the car accessories industry. The brief involved progression and evolution from the previous logo in order to retain some equity and familiarity, and express this in a fresh and modern way. The feature of the logo is the ‘+’ which was key to the growth of the … Read more
Elevate had the pleasure of undertaking a full re-branding project for Covenant Christian School in Belrose, Sydney. The comprehensive approach included discovery, research, focus groups, design, reviews and formal presentations to stakeholders and the community – this process took place over a period of around 8 months. Elevate also played a key role in the … Read more